My mom always took her coffee black, so did my grandma, so I think it imparted onto me. For me I like the bitterness, when I take a sip of my morning coffee and it hits there's nothing like it.
Over the years I've tried to get into sugared coffees and I still keep coming back to black. Although every now and then iced coffee with creamer and sugar is a good treat.
Getting a cold brew setup going at home. It's smoother, less acidic, and allows me to appreciate the different properties of each roast. Since it makes a concentrate, I can vary the strength as needed.
If I'm having iced coffee, the cold foam stuff on top can be a nice change of pace.
I just finished a good cup and my mouth is unbearably tangy with acidity. I think your comment finally convinced me to buy a setup. I've loved every cold brew I've tasted.