How Barbiecore turned the world hot pink
www.smh.com.au
Why do some trends take off? When it comes to Barbiecore, there’s more to the story than Margot Robbie.

Stop adding 'core' to things, brand. It doesn't make you sound young and hip, it makes you sounds like a corporate stooge desperately trying to relate to the kids.

Same goes to Twitter brands trying to sound human and marketing discovering memes.

Memes have been ruined for me because I have to wonder which ones are forced by advertisers and which are organic.