Stop adding 'core' to things, brand. It doesn't make you sound young and hip, it makes you sounds like a corporate stooge desperately trying to relate to the kids.
Same goes to Twitter brands trying to sound human and marketing discovering memes.
Memes have been ruined for me because I have to wonder which ones are forced by advertisers and which are organic.
Marketers are truly the highest form of Neoliberal scum. They add humanity to objects and make objects out of humanity. The Hierophants of the cult of capital.
The lame easy joke would to be call that "marketcore". It's really just lame and pathetic, just utterly devoid creativity and parasitic in nature.