"value to be given back to consumers"

I wish I lived in a world where the CEO of Fritos was a big corn man whose visage was clearly that of someone who loved corn. The smell of salty grease and corn wafts into the room to introduce him before you see him. He speaks, instead, of trying to find ways to optimize getting corn into everyone's, big or small, hands with the least wasted resources and the easiest methods for those that toil to make it so.