the target/goal has to be enticing enough to warrant time and resources and long term collaboration
be funny
harass them to the point of them making posts complaining about it
quadruple check their dox dossier
if you do swat them, pay some russian guy with monero to do it for you
ideally, your collaborators have skills to spread the harassment through multiple avenues and/or connections that can spread the news so other sympathetic communities will join
I know a guy who knows a guy who knows an unassuming blind masseure in Japan...