The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
small correction: the article I think you’re referencing in the title ( https://www.military.com/daily-news/2024/07/30/armys-troubled-11-million-marketing-deal-rock-and-ufl-seemingly-didnt-yield-single-recruit.html) says that it resulted in a projected loss of 38 enlistments, rather than resulted in 38 recruits de-listing.
small correction: the article I think you’re referencing in the title ( https://www.military.com/daily-news/2024/07/30/armys-troubled-11-million-marketing-deal-rock-and-ufl-seemingly-didnt-yield-single-recruit.html) says that it resulted in a projected loss of 38 enlistments, rather than resulted in 38 recruits de-listing.
ah good catch, fixed