In terms of gameplay mechanics, old school zoom aiming achieves the same thing as ADS. Is getting to press your nose against virtual firearms really that important in a game about shooting werevolves and vampires?
I blame this on the proliferation of Call of Duty over traditional scifi and fantasy shooter franchises. You can fucking ADS on an assault rifle in Halo now 
Okay but consider it is, hands down and without exception, the most important safety practice when handling a firearm. It should be hammered in to the heads of every person who might encounter a gun.
I agree.
It's still annoying to me when it's barked out by a bunch of approval-seeking internet tacticools because a picture of a gun appeared on the screen.