I was wondering if anyone has any Marxist literature related to this topic, if it exists at all. Talking about "treats" is very much a part of the site's culture, so I'm wondering if this part of hexbear has any grounding in the Marxist understanding of the world in the 21st century.
This is not a shitpost, I'm genuinely curious. Thanks! 
Commodity fetishism
That's not exactly what commodity fetishism is, but it's probably part of it. People often do value brand names in regards to their treats, regardless of the labor input.
Yeah I was going to say, it doesn't seem commodity fetishism explains "treats" fully.
Commodity fetishism doesn't mean a consumer going "damn I love commodities so much I want to fuck them", it means ignoring the social relationships inherent in the way goods are produced and consumed