I worked in mind control before quitting. The company calculated that most advertising firms lost money relative to just randomly sending reminder sms's to people about your product.
That said, there were able to do some absolutely heinous stuff based on the data that were harvested. Like determine if people were probably buying plane tickets for family events and charging them more (dunno if that ever shipped but was demonstrated in theoretical sims) .
I worked in mind control before quitting. The company calculated that most advertising firms lost money relative to just randomly sending reminder sms's to people about your product.
That said, there were able to do some absolutely heinous stuff based on the data that were harvested. Like determine if people were probably buying plane tickets for family events and charging them more (dunno if that ever shipped but was demonstrated in theoretical sims) .
Better place some recommendations in social media and maybe some static(!) sidebar ads, way less annoying.