throwing away the boring factual components of our messages would be like jumping into the water to wrestle an alligator. We have to accept that we’re just built different for fights on those terms, and focus on other ways to win.

The dems messages are not our messages. Dems winning is not a victory for us.

Dem supporters deny that they are genocide supporters. Dem supporters call what we're experiencing a "vibesession." Dem supporters don't care that Obama is a war criminal. Dem supporters have rehabilitated W and Cheney - the worst living war criminals on earth. Dem supporters believed Ukraine was beating the Russian Federation. Dem supporters deny Ukraine's army is full of nazis. Dem supporters believe in Uighur genocide. They believe in double genocide theory and the black book of communism. They think Maduro is evil and that Guido was the rightful president of Venezuela. Dem supporters lionized literal nazi Nalvany. Dem supporting radlibs think "Nordic Socialism" is socialism fot starters and that it works on anything but imperialist plunder. Dem supporters believe democracy will end if Trump is elected - but see no problem with him being allowed to run and/or not currently improsioned. Dem supporters don't believe smol bean dem presidents can accomplish anything but Trump can literally becomeva dictator. Dem supporters believe that dems are blameless in Roe being overturned. Dem supporters believe "the parlimentarian said no" is a valid reason they can't raise the federal minimum wage.

That's all off the top of my head and I'm sure i could go on and others here could add to this. The dems don't live in anything close to reality