conformity. The acts are more or less equal in actual objective ethical value, but a person going against the grain to do something cruel that isn't even commonplace is going to be viewed as more cruel than a person who does a similar thing that's overwhelmingly more normalized.

The hamburgoid brain pan, of course, is not capable of judging acts done by individuals in other cultures and contexts, and can instead only judge any person by their own culture as if it were absolute truth.