My brother and I have been working on an indie game, and I want to start trying to market it. I feel gross just thinking about that but it's a necessary evil or no one will ever hear about or play it. Anyway, I want to know how people discover new games because I think that'll help me figure out a marketing strategy.

Do you find them on social media? (Twitter, etc.)

Hear about them from friends?

Games journalist?

Streamers/YouTubers?

  • Luther [he/him]
    ·
    4 years ago

    Usually word of mouth, sometimes youtube. If I go looking for a game it's usually on RPS

    • PlantsRcool [any]
      ·
      4 years ago

      I like RPS as well! I thinking try to get covered on there would be amazing but I have no idea how to go about that.

      • Deadend [he/him]
        ·
        4 years ago

        Search around gamasutra for tips.

        A lot of websites have a contact page - you may also end up tweeting at journos there - but honestly, this probably has to have an answer out there.

        Make a presskit to make it easy to see more - https://dopresskit.com/

        Have a Demo/press build and a way to access it.

        You can Do this, the indie game community is pretty nice.

        • PlantsRcool [any]
          ·
          4 years ago

          That's a good plan!I'm working on a list of websites/journalist with their contact email or website. We're still working on a demo but yeah I'm going to wait til we have that to contact people. That press kit site is perfect, thanks for sharing it! I've been discouraged at times but the more I learn about it the better; you're right I CAN do this!

    • gerbils [none/use name]
      ·
      4 years ago

      Thumbs up for Rock Paper Shotgun, especially for indie and under the radar stuff.