My brother and I have been working on an indie game, and I want to start trying to market it. I feel gross just thinking about that but it's a necessary evil or no one will ever hear about or play it. Anyway, I want to know how people discover new games because I think that'll help me figure out a marketing strategy.

Do you find them on social media? (Twitter, etc.)

Hear about them from friends?

Games journalist?

Streamers/YouTubers?

  • Zuzak [fae/faer, she/her]
    ·
    4 years ago

    I'd say that having tags and keywords and references to similar games would probably make it more likely for me to find it. Besides Steam and word of mouth, I sometimes find games by like finding a reddit thread for "games like Fire Emblem" or just googling "Turn-based tactics games." I'm fairly insular in that I don't use Facebook/Twitter, I don't follow games journalists or streamers much.

    • PlantsRcool [any]
      ·
      4 years ago

      I suspect a lot of people find their games like this. I have read that what often makes someone click on a game they see is it reminding them of a game the like, but with a twist/novelty. So yeah I think trying to tie it to similar popular game is a great idea