Alienation in the Imperial Core. People strive for belonging and your very limited time not spent at work, commuting, sleeping or eating is very limited, and so is everyone around you. If you do find an in group, be it fishing, religion, Warhammer 40,000, a kink, drinking culture, fandom, cycling, etc, you cling on to it harder.

And because you cling on to it harder, you're also susceptible to perceived threats. The Democrats are taking x away, woke is ruining my hobby, the infallible Pope is ruining my Catholicism.

And capital sees this and sinks it's teeth into it. "Oh you like fishing? Here's a hat that displays that! Your wife won't let you spend that much time and money on fishing? Here's a more expensive hat that complains about your wife and mention how much you like fishing"