you need to be able to tell a story on the level of reality of the average person. If Orange Man Is Bad & Must Be Stopped is functioning rhetoric - that's basically the upper bound of how far you can intellectualize your position. This isn't the battleground of moral positions derived from a complex understanding of issues - you have meaningless aesthetics, you have the common knowlege, you have axioms and staked positions, the rhetoric of manufactured consent - you might have the full rhetorical space defined by news peddlers for the average "more invested" person, and you must be ever-mindful that some people actually understand their class interests even if not in a way that's able to be confessed or even candidly admitted to themselves.

Keeping it simple, and yes hammering home the similarities in the behavior of the right-lib and right-fash on urgent matters - genocides, ecological collapse, disease outbreak, all that counts. Not to be condescending, but reading people in to the geopolitical situation such that you can make your case is wasted time in this case. People need to be listening before they'll hear any of that. Else it's immediately in brains-off-time-to-argue mode

But also temper your expectations because the level of information control we are under is straight up dystopian and there's probably very little to do that's not a trevor moore joke