Shell's business plan is to sell a volume of fossil gas that would cause the Earth to heat beyond any of the scenarios examined in the International Energy Agency's latest world outlook, even the weakest 'current policies' one.
IE: they're betting on failure
https://www.accr.org.au/downloads/121124_shelllngstrategy_overcooked.pdf
fucking bastards
Blue sky was doing a Google+ style slow rollout, it's a miracle they have any momentum at all at this point