Like, don't get me wrong there are certain channels (even ones I don't care for) that do be making a lot of content that seems like it takes work, or at least a good amount of research.
But then you got people who put out like 2 videos a year of them monologuing in a costume to a camera and maybe citing 2 books, while making 6 figures (or more), and apparently pay someone to do most of the post production work, and then post about "burnout" on Twitter.
I mean like... come on bro.
I'm down to make fun of 'tubers all day cuz I'm crotchety and don't follow a single one BUT imma draw the line here, as this attacking em on this point is dangerously close to placing value on "the grind". Not saying youre glorifying work but my take's "If they are getting their bag 'tubin'? I won't watch but good for them"
I feel like this charade they do of pretending it's really hard is an element of hustle culture. They could just cop to the fact they got a sweet gig and own it, but they all gotta do this song and dance about what a slog it is.
Ah yeah the humblebrag handshake of hustleculture. I feel ya