Cuz they could just wake up and be like "ah damn ain't it nice that everything here is built and designed for us, let's enjoy not having any material concerns". But instead they're all "OMG they're trying to get rid of white ppl" and "no soy is making everyone femme". 
Not that they deserve my concern, but damn they're really ruining their experience. Also no one will date their goolish ass and their kids hate them.
Arthur Schopenhauer said that even satisfactions are just staging posts in a cycle of suffering.
I'm not a practising Buddhist but I think their doctrine of compassion and especially non-judgement is the best way of at least taking the edge off the most painful parts of being a human!