"It's a modern-day anti-establishment protest if you will — happening on social media and with Luigi as the face of it," she explained. Similar "crazes" are seen with boy bands, artists and influencers, "which all stem from the psychological associations people make with the stars," Camilleri said.
Love any phrase prepended with "modern-day"
Its not similar because he doesnt have an account he's posting from much less professional marketing
This is a totaulogy because he's only a "star" due to so many people posting about him. (If I understand what totaulogy means)
Fuck that article was long.