The working theory a lot of people have is that this is basically his last ditch effort at keeping Kendrick from performing Not Like Us during the Super Bowl because the threat of legal consequences might scare the NFL out of letting him do it, since everything else he's tried to do in attempting to curb the song's effectiveness and reach has already failed miserably

I am glad he's doing it though, as a long time Drake hater the past year has been a blessing and I don't want it to end, I could keep watching him find new ways to publicly humiliate himself until the end of time without getting tired of it