Half the ad revenue of a freezer door can't possibly be worth the cost of manufacturing a screen that size, never mind the engineering for cold and being swung around, never mind even the cost of electricity to display the ad.
The ad revenue is worthless compared to the facial recognition data it can generate. They've all got inward facing cameras, and most have outward facing ones. The company gets the absolute best marketing data they possibly can: demographic information, a face to match to other information, what products you looked for, how long you shopped around for a product, which products your ultimately bought
It's an immensely invasive system but incredibly lucrative for the company. Millions of data points for millions of shoppers nationwide to sell off
I read the article, and yep it wasn't. The screens cost thousands and generated several hundred dollars a year max while barely working. It's why Walgreens dropped the deal.
Half the ad revenue of a freezer door can't possibly be worth the cost of manufacturing a screen that size, never mind the engineering for cold and being swung around, never mind even the cost of electricity to display the ad.
The ad revenue is worthless compared to the facial recognition data it can generate. They've all got inward facing cameras, and most have outward facing ones. The company gets the absolute best marketing data they possibly can: demographic information, a face to match to other information, what products you looked for, how long you shopped around for a product, which products your ultimately bought
It's an immensely invasive system but incredibly lucrative for the company. Millions of data points for millions of shoppers nationwide to sell off
I read the article, and yep it wasn't. The screens cost thousands and generated several hundred dollars a year max while barely working. It's why Walgreens dropped the deal.
I think they were implying they could already tell where it was going from that info alone.
Shit, just realized my tone came off as way more aggressive than intended. Made a quick edit. Curse you homophones!
Ohhh ok, I forgot about "read/reed" and "read/red". Curse homophones indeed.