The player takes control of a white guy with light brown hair, blue eyes and permanent stubble called John Grizzled. He is your average American middle-class Joe with a mansion, supermodel housewife and a weirdly emotionally mature child that never cries and shits itself like a real kid.
One day, a scary thug breaks into his house to rob the place and kills Johns wife in front of him for no reason because hes a thief and they just like doing bad things for no reason other than to be bad. He also steals Johns kid.
Then zombies happen at the exact same time and John has to now navigate a post-apocalyptic world full of zombies to find his kid and avenge his wife. He becomes hardened and grizzled and really good at guns despite being a normal average guy with no formal training.
Oh, there will be some gameplay in there somewhere, some QTEs now and again or some shit.
Also, every character will played by hollywood actors, which their game models will also be made to look like. All clothing worn by the protagonist will have Supreme logos on them due to our new brand deal.
Just say that he was in the navy. That basically means that he can do anything. Also he needs to be a whiny unemployed millennial who is juggling eight gig jobs while always trying (and failing) to get more. And he’s into football so he can be relatable. As well as a token minority friend who repeatedly reminds him that he is not racist even though he actually is.