It is, of course, worth noting that devs at CDPR were already crunching to meet that previous deadline. Today’s announcement doesn’t mention crunch, but I’d be surprised if staff weren’t in for another three weeks of gruelling conditions to get this thing out the door.
God I hate the industry
I feel like marketing whips people into a frenzy to buy the game, but it also has this useful side-effect of creating a kind of "organic" pressure for game devs to meet these impossible deadlines set by the shareholders. The mindset of "you wouldn't want to let down your fans, would you?". If fans had any awareness of video games as these incredibly labour-intensive media objects made in sweatshop conditions, they would stop being so complicit in pressuring game devs to crunch until their bodies give out and their personal lives are ruined.
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It's no mistake that of all tech jobs, the video game industry is the one where there is the most support for unionising