The most obvious stupid scam ever conceived and they actually managed to hook a bunch of actual corporations
Square Enix, Nickelodeon, Coke, KFC, and more fell for this shit while regular people were laughing about how obvious a con it was.
Really puts into question the capitalist myth of the genius entrepreneur and the idea that these corporate types are rich because they are smart or deserving in some way.
There's been murmurs of a new Deus Ex title "very very early" in development. Here's hoping something happens and there aren't any dogshit one-time-use microtransactions this time around.