• NaibofTabr@infosec.pub
    ·
    1 year ago

    Google's new ad system is called Topics. If you want to understand how it works, I would like to point you to Security Now Ep 935 in which Steve Gibson gives a pretty thorough analysis.

    Marcus' take in the image is overly simplistic and a bit FUD. The intention is for Topics to replace current ad tracking systems such as tracking pixels and other metrics. In conjunction with implementing Topics, Google is removing third-party cookies from Chrome, which will eliminate most of the current invasive tracking tools.

    I'm not really a Google fanboy and I'll probably just stick with Firefox personally, but everything about Topics sounds less privacy invasive than the way things are done now. If Google can force this change on the internet advertising market it will actually be an improvement for user privacy.

  • owlinsight@lemm.ee
    ·
    1 year ago

    I mean...yeah? Is anyone surprised or shocked when Paramount Pictures releases a new movie? It's literally Google's whole business idea, they sell your data.

  • TrekHuis@feddit.nl
    ·
    1 year ago

    Worst part, my adblocker is removed from Chrome, have to use a system wide adblocker now. Enjoy corporate world!

    • Zerush@lemmy.ml
      ·
      1 year ago

      Ad/trackerblocker are inbuild in Vivaldi, customizable with own filterlists, even blocks Cookie Advices and Anti Adblock warnings in Desktop and Mobile. I can use Extensions from the Chrome Store, but no really need them, most extensions are redundant in Vivaldi.

  • 👁️👄👁️@lemm.ee
    ·
    1 year ago

    Because they know that wording it like:

    "We use our monopoly advantage to push anti-consumer features nobody wants. Enable extra tracking for no reason? Yes/no"