Just realized now that the first two panels are nearly inherently contradictory; you can either have a dream about wanting every household to own your product, AND you can do extensive market research to determine every household's needs, and the two results need not coincide. Either people want your prodcut or you want to ensure every household has it; if buyers do not want your product, you had best think up another strategem. The comic posits a priori that his dream is shared by the market as a whole.