I think it's because in America, anyone with a decent 9-5 job has money in the stock market through a 401k, is pursuing home ownership, and probably wants to start a business or has a business owner of some kind in the family (even if it's sketchy grifting BS). The line for what counts as bourgeois is so skewed here, I think a lot of American workers aren't sure which side of the line they're on. Of course, this is all by design