The way you explain the ad thing I understand and I agree with. If it was just the ad, I understand it, it's kind of a common trope of the dystopian genre to have ugly ads like that to satirize or subtly criticize something. I am also reminded of Starship Troopers and Robocop. But what I think makes it worse is how they used it in merch and even did a whole cosplay competition around it which makes me think that there's something more to this, like the company intentionally stirring shit to make more people talking about it and to pander to angry gamers.