I asked my aunt and uncle(who have been vegans since like 1985) and they said that kind of thing, specifically the Beyond Burger, was primarily made for people who eat meat but want to try something plant based. Which is fair; they haven't eaten an actual burger in 35 years, why start now? They're also outliers in being the humblest vegans I've ever know. Never got a single lecture from them about my bacon eating ways, though I guess my cousin made up for it.