creator: yeah the thing I dedicate most of my waking hours to? the thing I love more than anything in the world? its just content! its simply media contained between ads, and nothing more! the entire universe revolves around ad revenue and this will never change! poggers!!
me: 
Death to America
We all live under capitalism. For creators, it's easier to say "that's content" than "that will enable me to eat in the future".
If anything I appreciate the honesty.
at least they don't pretend it's art.
it's product.