creator: yeah the thing I dedicate most of my waking hours to? the thing I love more than anything in the world? its just content! its simply media contained between ads, and nothing more! the entire universe revolves around ad revenue and this will never change! poggers!!
me: 
Death to America
I was hooking up with someone at a party and a friend walked past and said "that's content" and so I never spoke to either of them again
I am right there with you. For the streamers I'd say at least have the courage to call yourself an entertainer. Content creator makes everything the same and it annoys me so much. A great TV show like the new AT: Content! Absolute swill like the Boba Fett show: Content! Those two things are not the fucking same and they're both TV, let alone also including movies or books into that mix. This guy who is funny and is really good at Guitar Hero: Content! V*ush: Content! Highly researched podcast about various US wars of aggression: Content! That NY Times show: Content! Shut up shut up shut the fuck up!
Shut the fuck up. Its so flattening and disheartening. If you actually think you're good at it, whatever it is you do, then you're better than that. Be a writer, be an entertainer, a musician, a streamer, a video producer or a podcaster or whatever. I can't imagine identifying as a "content creator," "I make slop" I fucking hope not.
Like and subscribe and ring the bell because I am your pretend friend and you can pretend that I am talking directly to you while making saccharine perfomative reaction faces about whatever I'm looking at
The feeling I get when I hear "content" is the same feeling I get whenever I notice youtube's ad breaks getting more egregious when watching it on a console without adblock, same feeling as when I was visiting someone in the hospital and a show they were watching was like 70% ads for the duration of its airtime, same feeling as when I see a pogface thumbnail, same feeling as when I get an article as an answer to my question and I have to dig through 4 paragraphs of nothing on the way to maybe finding an answer to my question, same feeling as when I hear anyone mention MrBeast, same feeling as being forced to use video players with less and less user controls, same feeling as...
man, I'm just so tired
The flattening of every kind of different thing to just "content" that you passively take in is soooooo fucking disheartening. We're witnessing the death of creative humanity, and the birth of the human machine
I'm okay with people calling the slop content. New Star Wars TV show? Content. Netflix series about a C-List Marvel character? Content. Any sort of streamer? Content.
Anything that is created devoid of the profit motive is 'art', everything else is product to be sold.
I agree completely!
For example, Half-Life was an artfully executed product. The original Counter-Strike Mod was a work of Art.
So only amatuer art is art? The western art music canon is Schubert and some folk songs? The Sistine chapel and the Forbidden City and the Sphinx, all products
You can call whatever you want anything you like, especially art. I define 'Art' as something that is created only to exist and be appreciated. Once other concerns and interests get involved it stops being 'Art' and becomes a product with artistic characteristics.
I would consider most folk songs 'Art'.
I guess...but...that cuts out 99.9998 percent of what most humans would call art. Including all socialist art!
Also, is a commissioned work not created solely to exist and be appreciated by the commissioner (and often the artist as well, artists like making things for others)? Is g&s only art if done by a third rate amateur musical society? Indeed, are they performing art or a product? Does a work of performance art become art when it enters the public domain?
It seems utterly absurd to call every professional artist who ever lived not an artist just because they had some kind of outside context to their work.
Packing peanuts? content. Scree? content. mixed fill? content. Polyester batting? content.
We all live under capitalism. For creators, it's easier to say "that's content" than "that will enable me to eat in the future".
If anything I appreciate the honesty.
It's just a generic word that keeps them from boxing themselves in. It includes: streaming a game, talking to your audience, reacting to funny videos, prewritten skits, karaoke, making music, interviewing someone, touring an area, etc.
