Home Plate on Lombard Street in San Francisco has a similar policy, reported SFGate. Signs posted around the restaurant and on the menu asked diners to "Please Drink Responsibly. $50 cleaning fee per person for any incident incur as a result of intoxication."
Other brunch restaurants in the Bay Area use "mimosa fairies," servers devoted to monitoring the intake of guests.
Which type of liberalism is this?
Risking sounding like a snob, but that's exactly the point. If you're having fresh oj with some decent bubbly (champagne is overrated), it's a really good drink. Unlimited booze? I'm getting any other drink than that.