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I think it's meant to be a play on the term "lady killer", which just means you're a very attractive man.
but they could have said "license to fill" if they wanted to be raunchy and sexual
smh uncreative marketing
this was presented in front of a team of marketers and executives and they all thought "hell yes, this is excellent"
Followed by, "Ey give me the coke tray! Had only three lines now!!!"
