While I’m generally skeptical of boycotts, BDS scares the shit out of Israel. Because I do believe if BDS becomes a global movement it really could change things. I’ll start with the list from bdsmovement.net and then add to the list as people list other companies to boycott in the comments:
Hewlett-Packard (computer hardware)
Siemens (tech conglomerate)
AXA (banking & insurance)
Puma (clothing)
Israeli fruits and vegetables (usually labeled)
SodaStream (idk that garbage home soda)
Ahava (cosmetics)
Sabra (hummus)
Yeah mcdonalds, starbucks, and disney seem to be by far the most mentioned companies people say to boycott on social media. Starbucks is now doing a buy one get one free thing (something they'd probably never do otherwise), mcdonalds is giving free fries, and disney + is having a special in app game thing. A lot of people are saying those are a reaction to calls for boycott?
that's just entrail reading. i'm not saying a boycott can't do anything, but these promotions aren't really unusual, they were almost certainly planned in advance, and these are enormous corporations that won't respond to criticisms until after it starts effecting their bottom line, which i don't believe it has yet.