Capitalism. Which one is gonna be more willing to schill out for merchandise? The normie or the sexless sex-obsessed guy thats being constantly had the heel of capitalism turning them into ground meat with no time to live for himself beyond cheap and easily accessible escapism?

It's more or less the same marketing concept that uses kids shows to sell kids plastic toys and the shitty microtransactions in video games, and gambling. Changing out the medium in which you're being rinsed of your cash of course.