No not a barrier at all. It's baller shit. Instead of having to process how your description of your past experience abstractly relates to their needs, you're directly saying every requirement is met. I would do this even if robots didn't exist.

Can shift quickly to handle unexpected tasks | I managed 5 accounts simultaneously and delegated and scheduled work from hundreds of emergency work requests

Preferred: Able to diagnose and repair Caterpillar or other heavy equipment failures | I have 4 years of experience with Komatsu machines and would be able to quickly translate those skills

Now your resume says CATERPILLAR and you can bet the hiring manager or recruiter put that word in as a keyword. You'll be bumped up based on that, and you are not only being honest, you're spelling things out and making it super simple for the person who has to scan 40 resumes

They might even put in really stupid keywords like "unexpected tasks" which you will only match if you are copying their description