Or the people who say that are obsessed with subtlety and want everything to conform to the Western standards for art due to cultural hegemony brainworms? Sometimes I feel very guilty for engaging with this sort of media instead of something more "serious"
You need to make sure you're comparing media appropriately - "Western film and lit" is so broad. It makes as much sense to compare Naruto with The Grapes of Wrath as it does to compare Twilight and Ikiru.