I dunno, it's a confusing move really. I don't think the left leaning stuff in his songs was done to falsely find a niche. He grew up rough, faced constant racism, and was discharged from the army for speaking out against abuse. He's got some authenticity about him.

His niche that very few people come close to is that he makes insane beats and raps through them. I don't think his leftist leanings got me into his music - it was that signature cacophony of noise that somehow comes together. The leftist lyrics were just icing on top once I'd already started listening.

I think people are forgetting that he's never said that he's some committed leftist. He's just rapped about shit that makes him angry, and a lot of that stuff has intersection with the left.