If viewers don’t really see him having fun, that’s by design. Donaldson has outright said he sees “personality” as a limitation for growth, once noting in a podcast that hinging your content on who you are as a person means risking not being liked. And if someone doesn’t like a creator as a person, they may not give the videos a chance.
McLoughlin’s comments hit at another bleak possibility: Viewers may hardly see MrBeast having fun in his videos because he’s not actually having a good time. In podcasts, Donaldson tells hosts that he goes so hard, he won’t stop working until he burns out and isn’t able to do anything at all. With a laugh, he admits that he has a mental breakdown “every other week.” If he ever stops for a breather, he says, he gets depressed. MrBeast is so laser-focused on generating content on YouTube that he describes his personality as “YouTube.” He acknowledges that this brutal approach to videos, which has cratered many creators over the years, is not healthy. “People shouldn’t be like me. I don’t have a life, I don’t have a personality”
While his free time seems minuscule, the rare times he does pull away from work are for dates with his girlfriend that center around activities that could enrich his videos, because he considers a single hour of a date to be worth $100K had it been dedicated to work instead.
Absolutely brutal indictment of algorithmic capitalism.
...But the production of commodities, like every other form of production, has it peculiar, inherent laws inseparable from it; and these laws work, despite anarchy, in and through anarchy. They reveal themselves in the only persistent form of social inter-relations — i.e., in exchange — and here they affect the individual producers as compulsory laws of competition. They are, at first, unknown to these producers themselves, and have to be discovered by them gradually and as the result of experience. They work themselves out, therefore, independently of the producers, and in antagonism to them, as inexorable natural laws of their particular form of production. The product governs the producers.