Tian Xia is their 'Asian fusion' continent, has a lot of different regions and governments all dreamt up by a very wide cast of writers in Asia, but most seem to be from Shanghai and Hong Kong.
I am told that if you speak some Asian languages, these are very fun names to look at.
Big bads:
cw: spider
cw: spider
cw: spider
super saiyan cat
adorable forest fey
tanuki!!
racially diverse 'western' explorers and refugees, technically a 'hong kongesque' situation without brutal colonialism:
this is qin shi huangdi except the elixir actually worked
before anyone gets weirded out by the elves, all pathfinder elves look like this, even ones from 'western' or 'african' areas
fantasy korea
sassy snake deity
I wanna play a frog-folk/frog-kin so bad! I'll ask my DM if I can roll one up for my backup character in the current campaign.
Froggers.
when they release the tian xia character guide in august i think frog guys are supposed to get some new feats