what Gerasimov has created with Skibidi has potential up there with what he's seen previously from his past work shepherding memorable characters to the silver screen. "He's building something that could be the next 'Transformers' or could be a Marvel universe," he said.

When Skibidi makes the jump from digital to physical form this fall as merchandise, the licensing deal that will put the internet sensation on the shelves raised eyebrows

the capitalists smell money