Honestly, I don't think they deplore it, and they aren't really suckered in.

The owner of the website very explicitly recruits communities that are exiled or lose platforming. We're talking TERFs, Cosplayer hater communities, 8chan, Fatpeoplehate, etc. Its specifically advertised as a place to laugh at people and for some sociopaths thats desirable because I would say most if not all the people there really really aren't doing too good in life.

The Contrapoints video "Cringe" honestly did summarize the culture there very well with her "Christorian" segment because the Kiwi Farms before being called the Kiwi Farms were the Cwcki Forums which renamed itself after the forum's scope expanded beyond Christine Chandler .