She has family who works in the music industry apparently / maybe family with connections, im too lazy to check, but also her music is moody and pretty and unoffensive. weirdly my boyfriends retired older white suburban mom really likes her. despite her moody trendy fashion and seemingly menacing beats / song lyrics shes like taylor swift but less highstrung // or like a gen z lorde but also she sounds like lana del rey. shes kinda doing the basic white girl music thing but seems to be more in the mainstream

personally billie fits my tastes more than lorde/lana/swift because she seems to use more hip hop beats/ EDM (in a genuine way, not in a i knew you were trouble way) and i like that she collabs/ is kind of a two piece act with her brother, a dj. i think all of this just makes her stuff more exciting. but her non #1 singles generally sound like they could be in lana's norman fucking rockwell

she definitely also benefited from the youtube algorithm (im sure everyone has had one of those vanity fair interviews where billie is interviewed over a 3 year time span, marking her fame rise and transition into adulthood, on the timeline at some point) and im sure other social media algorithms as well, im just only really familiar with youtube

i do wish billie would speak up more though when singing. its hard to hear sometimes but it seems like shes doing it as aesthetic so

but basically, old people can grasp billie via her sad mellow style and young people can grasp her too, so it makes sense shes won grammys and also gets #1s