You gotta put in work to teach them about the long historical arc of American fascism, I think my success came from spending years beforehand trying to teach people on this subject and contemporary parallels to other past fascist movements, that way I could illustrate that I was not just being alarmist, or accused of being a conspiracy theorist, because it wasn't some shadowy secret concocted in back rooms it was in plane site weeks in advance if you were very online enough and payed attention to fringe right wing message boards and social media like Parler and That donald dot win site.