I’m just having trouble here with the idea that Sterling was making hugely pro trans, widely seen content at the peak of their popularity to an audience that is basically breadtube gamers

Jim's never been strictly a" breadtube" personality (their career and initial popularity predating the whole concept by several years) despite being visibly queer and markedly more left-leaning than your average gaming news channel and as such their main audience has never been internet lefties but rather gamers