The drive of computational colonialism is not the *diversion* of attention from “real issues” (people are not interested in those in the first place), but to *capture* attention for image-code commodification (M-I-C-I’—M’) and the more mundane generation of ad revenue. It’s profit driven. Capital is not conspiratorial.
I agree with you that it has become near impossible to distinguish between "real issues" and simulacra, but by that logic we could also say that all capital is conspiratorial, semiologically speaking. I see you are using a modified M-C-M' formula. Is that some particular text you are referring to? I'd be very interested to have a look.
Thanks! I read his Cinematic Mode of Production, which was pretty good. Without having read this one, granted, I'd say the blurb does not contradict what I'm saying. E.g.:
Computational media function for the purpose of extraction rather than ameliorating global crises, and financialize every expressive act, converting each utterance into a wager.
I mean, that's just the description of clickbait, which has little to do with factual information and a lot with extracting money/emotions. Which, if that's the case, I don't see why creating hoaxes, distractions, and false narratives can't be both profitable and useful for diverting attention from unpleasant realities.
The drive of computational colonialism is not the *diversion* of attention from “real issues” (people are not interested in those in the first place), but to *capture* attention for image-code commodification (M-I-C-I’—M’) and the more mundane generation of ad revenue. It’s profit driven. Capital is not conspiratorial.I agree with you that it has become near impossible to distinguish between "real issues" and simulacra, but by that logic we could also say that all capital is conspiratorial, semiologically speaking. I see you are using a modified M-C-M' formula. Is that some particular text you are referring to? I'd be very interested to have a look.
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Thanks! I read his Cinematic Mode of Production, which was pretty good. Without having read this one, granted, I'd say the blurb does not contradict what I'm saying. E.g.:
I mean, that's just the description of clickbait, which has little to do with factual information and a lot with extracting money/emotions. Which, if that's the case, I don't see why creating hoaxes, distractions, and false narratives can't be both profitable and useful for diverting attention from unpleasant realities.
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Sounds good. A 2021 science and technology studies approach to Debordian spectacle and recuperation.
The "racial" capitalism part is shoe-horned into the description but sure why not as well.