I hate that I have to point this out, but your describing commodity fetishism. They think the items possess a cool quality which by possessing they can absorb.
A bit dated, but I’m sure everyone here knows the fedora stereotype but it’s peak reddit thought. These cool guys wear a fedora so fedoras must be an item cool guys wear meaning if I wear a fedora I’ll be a cool guy.
It’s the same stupid mentality applied to everything they do from stock buying, to hyper focused efforts on hobbies. It’s this desperate class driven anxiety about their social place causing them to fetishize objects around them.
I’m maybe the wrong demographic for this and this might be me being out of touch, but Apples stuff just sort of works which is the appeal of it and they have extremely sticky integrations. I don’t think I know a single person who cares about your AirPods synced with your iPhone 6.
People buy Apple because they want to be known as the sort of people who buy Apple. Not because of the features, but because they think it makes them some kind of superior intelligent being.
I buy apple because I don’t like other companies. Everyone else feels like I am making some compromise somewhere while I am never happy. With Apple I am often not angry at some compromise even if I am not satisfied. Also you don’t have to resort to huge hacks like custom operating systems to keep a product around for more than two years. I’m always happy when they lose a lawsuit, I’m not a fanboy.
Your thinking of it in purely Marxist terms though. I’m more referring to it how those in the 20th century applied Marx analysis to the way we handle this within our culture. Adorno has a could great books that build on Marx’s work of commodity fetishism and talk about how it interacts among social classes and prestige.
I hate that I have to point this out, but your describing commodity fetishism. They think the items possess a cool quality which by possessing they can absorb.
A bit dated, but I’m sure everyone here knows the fedora stereotype but it’s peak reddit thought. These cool guys wear a fedora so fedoras must be an item cool guys wear meaning if I wear a fedora I’ll be a cool guy.
It’s the same stupid mentality applied to everything they do from stock buying, to hyper focused efforts on hobbies. It’s this desperate class driven anxiety about their social place causing them to fetishize objects around them.
Apple built their entire company on this.
They have $192 billion cash in the bank right now.
I’m maybe the wrong demographic for this and this might be me being out of touch, but Apples stuff just sort of works which is the appeal of it and they have extremely sticky integrations. I don’t think I know a single person who cares about your AirPods synced with your iPhone 6.
People buy Apple because they want to be known as the sort of people who buy Apple. Not because of the features, but because they think it makes them some kind of superior intelligent being.
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I buy apple because I don’t like other companies. Everyone else feels like I am making some compromise somewhere while I am never happy. With Apple I am often not angry at some compromise even if I am not satisfied. Also you don’t have to resort to huge hacks like custom operating systems to keep a product around for more than two years. I’m always happy when they lose a lawsuit, I’m not a fanboy.
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How so and which part?
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Your thinking of it in purely Marxist terms though. I’m more referring to it how those in the 20th century applied Marx analysis to the way we handle this within our culture. Adorno has a could great books that build on Marx’s work of commodity fetishism and talk about how it interacts among social classes and prestige.