Well that's a good option then, it looks like a solid company. I know there is fancy instant coffee out there, I've just never had it.
I think in Asia, with the packets of instant coffee, 3-in-1, etc, there is more variety in instant coffee, but worldwide Nestle has a 30-50% market share, depending on the report you read. With Unilever, kraft, Starbucks and other giants picking most of the rest.
Never underestimate the power of convenience. Nestle has “3 in 1” packets that make instant lattes. They’re garbage, but decent if you’re in a hurry / don’t have the equipment to make a latte at home.
Who said Nestle? There's tons of decent spray dried coffee out there. I drink Cephei and it's great.
Well that's a good option then, it looks like a solid company. I know there is fancy instant coffee out there, I've just never had it.
I think in Asia, with the packets of instant coffee, 3-in-1, etc, there is more variety in instant coffee, but worldwide Nestle has a 30-50% market share, depending on the report you read. With Unilever, kraft, Starbucks and other giants picking most of the rest.
It's just a weird take immediately jumping to the conclusion that OP must be drinking Nestle.
They really do have that much market dominance in Europe, Nespresso packets are fucking everywhere.
I find that hard to believe, Europeans know what good coffee tastes like. Mass market garbage? Doubtful.
Never underestimate the power of convenience. Nestle has “3 in 1” packets that make instant lattes. They’re garbage, but decent if you’re in a hurry / don’t have the equipment to make a latte at home.
I mean, not really weird. They have such market dominance in lots of areas that it's not easy to find alternatives for instant.