Maracay City, Venezuela - In the worker-controlled Venezuelan Kellogg factory, you see the workers working diligently to make corn flake and sugary cereals in a new package displaying the Venezuelan flag and the words “Together for Venezuela.” They are wearing black caps with red letters that say, “Kellogg made in socialism.” In May of 2018, the Ke

long live the Bolivarian revolution

  • DragonNest_Aidit [they/them,use name]
    ·
    3 years ago

    Check out what capital thinks about it

    https://globalcomment.com/the-unauthorized-and-illegitimate-appropriation-of-kelloggs-in-venezuela/

    Around the world, some products are illegally created as copies of others to take advantage of their image, but the Venezuelan government has gone much further. After Kellogg’s announced in 2018 that it would cease operations in the country, Maduro’s regime occupied the company’s facilities and began producing, placing a Venezuelan seal on the box without changing the brand name. Kellogg’s has responded with an international demand for the appropriation of identity and image.

    :cope:

    • Galli [comrade/them]
      ·
      3 years ago

      tbh why not just change the name? Important thing is people get fed and the workers have a living. Why hold water for an American brand? Call them chavismo corn flakes and the only thing that changes is people know who abandoned them and who stood up to feed them as well as getting some suits off your back.

      • LoudMuffin [he/him]
        ·
        3 years ago

        Probably because they have all the crap set up for printing the Kellogg boxes, why bother? They probably also just think it's funny to make them mad by breaking copyright law

      • came_apart_at_Kmart [he/him, comrade/them]
        ·
        3 years ago

        because it's hilarious and awesome. when the cubans took over the rum distilleries and continued making Havana Club it was awesome. the heirs all fled and had to start all over again elsewhere, and they branded their new product "The Real Havana Club" with basically the same logo + "real" inserted into it. and it's just hilarious, because everyone knows it's the new shit from a new place (neither in Havana or in Cuba), new process, different raw materials, etc. it's a total victory for the workers to literally seize everything, including the name.

    • blobjim [he/him]
      ·
      3 years ago

      Their bio says "Edgary Rodríguez R. is a Venezuelan writer, journalist and video producer" even though the article sounds like something from a corporate press release or think tank.

    • Multihedra [he/him]
      ·
      3 years ago

      Woah, Kellog says Maduro is doing cultural appropriation, that’s a big no-growth

    • invalidusernamelol [he/him]
      ·
      3 years ago

      A signal and the word ‘expropriate’ were enough for Chávez to transfer a company into the hands of the government. The idea was inherited by his successor, who has continued with the measures against private property. More than 1,000 companies have been nationalized, expropriated and confiscated in the last 20 years. The controlled sectors are related to the oil, financial, commercial, construction, food, among others. Such is the case of Owens-Illinois, Sidetur, Fame of America, Agroisleña, Tidewater, Universal Compression Holdings, Kimberly Clark, Hipermercados Éxito, as well as others.

      :porky-scared-flipped:

      Lmao at the bits where they whine and complain about production being down when

      a) now the factories aren't running in hyper exploitation mode and over working the workers

      1. the raw material that Kellogg imported is locked behind American embargo, no shit it's harder to make when the guys with guns tell you you aren't allowed to get the food you need.