I don't think the people at the top actually sit down and watch the entire process. They are just told it will make the picture "clearer" or "sharper" or "more up to date" or something, they're wined and dined and constantly told how "advanced" this stuff is. If they've put a lot of money into "updating" something they've done, they probably don't want to admit to themselves that they just wasted millions, they'll focus on the positives of it, rather than the negatives.